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OpenAI AI Product Matrix
As of 2026-10-01 · DevDay 2026 (9-29) just wrapped; entries cross-verified by multiple independent outlets
OpenAI's play is"Flagship models + full-stack agentification": the GPT-6 family holds the "strongest model" mindshare; ChatGPT wins consumers with 1.2 billion weekly active users; Dots / Codex / Agents API win developers and enterprises; io hardware is the next card. Sora's shutdown makes one thing clear: OpenAI doesn't hesitate to kill cash-burning businesses that spin out of control.
1.2 billion
ChatGPT weekly active users (announced at DevDay 2026; ~800–900M at the start of the year)
~$70B
ARR approaching $70B (Axios; +70% since early Q3)
2.5 million
Enterprise customers (announced at DevDay)
1.05 million
GPT-6 Astra context tokens; max output 128K
20+
DevDay 2026 single-event launch count (Dots, GPT-6.1, Codex Cloud…)
1 · Model layer
The GPT-6 family takes over
GPT-6 Astra / Astra ProLaunched
Released Sept 4 as the current flagship; 1.05M context, 128K max output; trained on 100K+ GPUs at the Texas Stargate campus
72.6% on OSWorld 2.0 · 92.7% on ScreenSpot-Pro
GPT-6.1 SolLaunched
Launched at DevDay on Sept 29; Astra-level reasoning and coding at lower prices
API $2 / $10 per million tokens; cached input just $0.10
GPT-6 Sol / LunaLaunched
Released Sept 22; Sol targets complex coding and agentic workflows, Luna targets high-volume, cost-sensitive workloads
API permanently 50% cheaper than GPT-5.6's promo pricing
GPT-5.6 / 5.5Launched
5.6 Sol / Terra / Luna (July 9); 5.5 Instant covers everyday quick Q&A
GPT-4o / 4.1 / o4-mini (2-13) and o3 (8-26) retired
2 · Consumer app layer
The 1.2B-weekly-active-user base
ChatGPTLaunched
Primary web + app entry point, 1.2B weekly active users (announced at DevDay)
Up from ~800–900M at the start of the year — ~40% growth in under a year
DotsLaunched
7×24 always-on personal agent launched Sept 29; each user gets a dedicated cloud PC + virtual browser, connected to Slack / Teams and 4,000+ apps
Powered by GPT-6 Astra; launch limited to Pro 200 ($200) / Business Premium
CodexLaunched
AI coding assistant with a desktop app; surging on the back of GPT-6
Ultrafast tier: up to 8× generation speed
3 · Developer platform
Agentic capabilities as APIs
APILaunched
Full GPT-6 lineup billed by usage; Agents API adds computer-use; Decisions API (built on Luna)
MCP event support, plugin extensions, Sign in with ChatGPT
Codex CloudLaunched
Launched Sept 29; coding tasks run continuously in the cloud — keep up on your phone even with the lid closed
Covers Plus / Pro / Business / Enterprise
Bedrock Managed AgentsLaunched
Hosted agent service built with AWS
Distributed via cloud-vendor channels
4 · Creative / multimedia
Video line shrinking; image generation retained
SoraDiscontinued
Discontinued March 24, 2026; the standalone Sora 2 app was a sensation at its Sept 2025 launch, then got axed as inference costs ran hot (~$1M/day; one source claims $15M/day) and content-safety issues spiraled out of control
The $1B Disney deal fell through the same day; video capabilities retained as a technology reserve
ChatGPT ImagesLaunched
Current image-generation capability
Confirmed still operating when mentioned during the Sora episode
5 · Enterprise & distribution
The main engine of ARR growth
2.5 million enterprise customersLaunched
Announced at DevDay; ChatGPT Work + Codex combined at 35M weekly active users
Enterprise sales are the main driver pushing ARR toward $70B
Microsoft partnershipLaunched
Dots plugs into Agent 365 security controls
Channel for enterprise compliance scenarios
OpenAI MarketplaceIn Preview
Enterprise app marketplace announced at DevDay; currently open for interest registration only
A new entry point for ecosystem distribution
6 · Subscription tiers
Five personal + three enterprise tiers
Personal subscriptionsLaunched
Free $0 / Go $8 (globally available 2026-01-16; launched in India Aug 2025) / Plus $20 / Pro 100 $100 / Pro 200 $200 (press calls them Pro 5x / Pro 20x)
Pro 500 ($500, 25× Plus usage) added Sept 29
Enterprise subscriptionsLaunched
Business Standard $25 ($20 annual)/user/month; Business Premium $125 ($100 annual); Enterprise custom
Dots launch tied to top-tier plans from day one
7 · Hardware
The next card — still face-down
io deviceIn Development
May 2025: acquired Jony Ive's io in an all-stock deal of ~$6.5B; first AI-native hardware is screenless and voice-first, debuting no earlier than Feb 2027 (delayed from the original plan)
A 55-person engineering team has been folded into OpenAI
Key timeline
2025.05
~$6.5B acquisition of io (Jony Ive)
2025.09
Standalone Sora 2 app launched to a sensation
2026.03
Sora discontinued; Disney deal falls through
2025.08
Go $8 launches in India
2026.09
GPT-6 Astra (9-4); Sol/Luna + 50% API price cut (9-22); 20+ DevDay launches (9-29)
Radar zone · Unconfirmed (not in the main layers)
GPT-6 Cyber(Fortune/Reuters, late Sept: OpenAI preparing to preview a cybersecurity-specific model within weeks) · GPT-6.1 Astra(Confirmed: WSJ Sept 28 exclusive + Reuters/CNBC follow-ups; originally slated for an October release) · io device codenamed Gumdrop, exclusively manufactured by Foxconn(Multi-source confirmed: production in Vietnam/US; The Information says the first device is the Sweetpea smart speaker) · Custom Qualcomm/MediaTek chips(Still no direct confirmation; stays on the radar) · Pro 20x(Reopened Sept 29 alongside Pro 500; new subscription quotas halved) · Private-market valuation of $1.2–1.4T under discussion(FT/Reuters: raising at ~$1.2T valuation; Bloomberg: $30B bridge at ~$1.4T pre-money) · Glass Imaging(~$300M acquisition of a phone-camera maker: WSJ Sept 14 exclusive, widely followed up; unconfirmed by the company).